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Innovator, Technologist, and Strategic Visionary, Paqui Lizana leverages her background in aerospace engineering, product development, digital strategy, an MBA to drive positive change.

With 15+ years of global experience at IKEA, SEAT/Cupra at Volkswagen Group, and HP Inc., she has consistently advanced technological breakthroughs and organizational progress.

Paqui excels at building cross-sector partnerships, integrating the agility of startups into established enterprises. Her work with Amazon and VW highlights her ability to bridge worlds for transformative results. Her leadership style combines adaptability with a deep understanding of emerging technologies. This led to the founding of an AI Lab at IKEA, and now she shapes global technology strategy for one of the world's most beloved retailers.

Paqui believes technology, humanity, and nature can thrive together. She champions inclusive leadership, inspiring people across generations to shape a more connected, sustainable, and intelligent future. Paqui Lizana is a catalyst for change, empowering others to realize their innovative potential. Her purpose, "Igniting people to create the next big thing," reflects her dedication to sparking global collaboration for a future where technology enhances our humanity.